I‘m here to...




When I listen deeply into my heart, there is this clear knowing that my purpose is to empower and inspire positive change in this world. I‘m here to bring paradise to earth, to show how it can be done in a different way - by living at but also forwarding this experience and knowledge to others. My superpowers are creativity and a sharp eye for truth. My style is unjudgemental and open-heartedly but also provocative, experimental and comfort-zone-expanding. I like to break patterns in order to create new, more helpful ones. I‘m here to inspire positive change - in me, you and ultimately, the world. 

Imagine Tony Robbins mixed with Marina Abramovic, a business punk and your favorite Urban Shaman. That‘s me (well, wannabe me). ;-)

Ok but in case you want to know some hard facts about me.

I AM...

...a certified systemic coach

... a certified NLP Practitioner

... a founder and co-founder of over 20 social impact projects and companies

... a long-term professional Graphic Designer & Art Director

... a passionate spiritual apprentice since many years.

... an actress (3 years education in Vienna) and former dancer (6 years in different places all over the world).

And just for the fun of it also some



...I‘m a certified treat-free dog trainer and horse whisperer.

... I traveled through South-America doing street-theater for many years.

... I ran a center for projects that combine Art, Business and Social Impact for more than 3 years in Vienna.

... I believe 100% that, no matter if I want or not, one day someone will hand me over a beautiful house to create another center.

... I used to organize a small festival for innovative edcuation called „stEFFIE - experimental, fun festival for innovative education“.

Some of the coaching & training

methods that I love



Belief Transformation

I love to search for limiting, hidden, unseen patterns and beliefs that secretly run our lives and transform them into more helpful ones. I get inspired by The Work from Byron Katie, various NLP techniques and methods that I developed myself over the years.

Inner Team Work

This is by far my favorite method. You know how we sometimes have different voices in our heads? Well the Inner Team Work is based on the assumption that we are one coherent being that consists of various "parts". In the Inner Team Work we allow those parts to be fully expressed and heard. This method is not only fun but also deep and helps to integrate suppressed aspects and solve inner conflicts.

Intuition & Creativity

They say that when you have mastered something you start playing. And that's how I feel like with the use of the methods I have learned over the years. I feel most comfortable when I am allowed to just follow my intuition and go with the flow of whatever is needed in the now. I also often invent exercises and methods just for this one specific moment.

Black and White

A little game of



Follow the flow


Night owl

Lose friends



Manifest with patience

Jungle Witch

Hustle hard


Early bird

Lose money



Pushing through

Urban Shaman

Some of the things that




The more crazy and weird, the better. What I like about it is not so much the risk but rather the feeling of freedom and having to be creative about challenges.

Radical Honesty

I know that it‘s something uncommon in our world but I love to be and encourage radical honesty with the intention of deep connection with myself and others. It‘s magic!


I love when I find weird things that I can imagine a cool story about. But I also love encounters with people of any kind that are somehow special, out of the norm and deeply touching.

Oh and by the way, if you need help with your


Check out my mindful marketing & branding agency "Breaking Patterns". You will not only find a further program that will guide you from purpose to ACTION, (meaning your own business) but also Website Templates and Soul-Aligned Branding packages.

Check it out!

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Working internationally,

based in Vienna, Austria

© Erika Minou Büttner 2021

By the way, most of the beautiful pictures on this page are made by my beautiful friends and amazing photographers: Amina Stella Steiner and Lea Fabienne. Check them out!